Mobile, Taking Over Mass Media Communications?

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Mass MarketWE…. We as in ONE society, are changing to an era where everything we do is mobile. You take your friends with you, your music, your photos, your books, and everything that you can imagine is now available and accessible for you, right in your pocket.

Since the mobile web the mobile ecosystem has changed, companies and business are thinking ahead and are coming up with creative ideas for the future of mobile technology, m-commerce, and mobile advertising. Every kind of business, company and community should be thinking about a transition to a mobile platform.

“Several times a year, Smaato,  a mobile advertising firm, sponsors mobile industry roundtables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media” reports our friends at the IM Mobile blog.

(video  after  the  jump!)

Tobias Kemper,  our VP of Nimbuzz USA, was part of the industry roundtable and discussed some of many important areas such as:

  • Changes in the mobile ad landscape:

How Ad companies adjusting to this new element? What  exactly is changing? In what direction is the Internet and mobile technology changing our perception of things “The real potential of this new industry still yet needs to be discovered.

  • The impact of the iPhone on end-users and mobile application developers and The fast growth of Android mobile phones:

As a recent Tech Crunch article reports Apple And Android Now Make Up 75 Percent Of U.S. Smartphone Web Traffic. Will these two devices be taking over the entire market? Will the iPhone and Android be the only phones available in a near future?

  • Building new mobile ad revenue streams consistent with mobile user expectations
  • Using the voice channel in mobile:
  • The challenges of launching mobile apps in an app store environment and integrating mobile advertising with other media channels

So many questions that need to be answered, so many new areas to be discovered and so many expectations for this explosive industry.

So how do you see the future of mobile technology?  Here is a video for you to think about…

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2 Responses to “Mobile, Taking Over Mass Media Communications?”

  1. Really well done, and kind of scary at the same time.

    Patrick December 1st, 2009
  2. Thanks ! it is definitely an interesting time to be alive, dont you think?

    daniel December 1st, 2009


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